"I know I should follow up. I just keep dropping the ball." Sound familiar, friend? You're not alone. It's not a you problem. It's a system problem. And that's exactly what we're going to fix.
I carried around a whole lot of guilt about it for years. Summer rolls around and you're all in on family life, and follow-up slips. Fall selling season hits and business is hopping and follow-up slips again. Life happens, you drop the ball, you feel guilty, and you don't know how to recover. So you just⦠don't follow up at all.
But here's the hard truth, my friends. That silence after the sale? It's costing you money. The customers you've already served have never been invited to stay connected with you. They loved their product, and then they heard nothing. And now they're buying from someone else.
The issue isn't effort. It's design.
When you have a simple, value-centered follow-up system in place, one that runs whether you're at the park or at a party, everything changes. More repeat orders. More referrals. More future business. And none of the guilt. That's what this podcast mini-series is all about.
Each episode builds on the last, so by the time you're done, you don't just feel inspired. You have a real system, real messages, and a clear next step.
Listen to one episode at a time or binge the entire series in under 30 minutes. You'll be ready to go in no time.
Why follow-up is your secret sauce
Follow-up isn't a chore β it's the thing that makes you better than Amazon and keeps customers coming back. We get honest about why most of us drop the ball, why customer service is no longer optional, and what value-centered follow-up actually looks like. By the end of this episode, you'll stop seeing follow-up as a task on your to-do list and start seeing it as the foundation of your future business.
Map your timeline & craft messages that actually get replies
We build out your follow-up timeline step by step β when to send each message, what to say, and the one question that gets people talking. (Hint: it's not "did your order arrive? Want to buy more stuff?") You'll walk away knowing exactly what to write β no blank screen, no guessing, no overthinking it. And when you ask the right question? The replies will surprise you.
75% response rate to the right check-in message
Power it with automation and get your time back
This is where it all comes together! Automation is what kept me accountable when nothing else did. We put the whole system on autopilot using text marketing so your follow-up is happening in the background β whether you're working your full-time gig, picking up kids, or completely off the clock. You build it once. Then you let it run.
91% of businesses saw increased sales with text marketing
These aren't made-up numbers! This is what happens when you lead with value, send the right message, and build a list of people who are actually raising their hands to hear from you.
Response rate to a simple check-in message when it's written the right way
Of customers are more likely to opt-in to your list right after they place an order that's your golden window
Of businesses saw an increase in sales when they added text marketing to their strategy
"Automation doesn't replace connection. It protects it."
Tools like Project Broadcast's Back Office feature can automate your entire customer follow-up system and it is a game-changer. But only if the right messages are already in place. Because automation without strategy is just a faster way to get nowhere.
This podcast gives you the foundation. You'll walk away knowing exactly what your follow-up should say, when to send it, and how to invite customers to stay connected. Then you're ready to hand it off to automation β and breathe easier.
Learn the why
Understand what value-centered follow-up looks like, why most consultants skip it, and what it's costing them.
Build your messages
Map your timeline and craft the exact words, including the one question that gets a 75% response rate.
Then automate it
Once the system is solid, automation keeps it running. No more dropping the ball. No more guilt. Just momentum.
Drop your name and email below and I'll send it straight to you β no hunting, no hassle. Three episodes, a complete system, and strategies you can put to work this week. We've got this friend!
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